Hit or Miss

Gay advertising

I did a double take when I saw this ad on the subway yesterday. What a difference one subtle word makes. This is what gay-inclusiveness in advertising should be all about.

7 responses so far (Respond)

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I think that including gays to the public is a good thing. Whether we like it or not, it’s going to take a big impact on is in the future years to come. We should begin exposing it to the public, since there will be a lot more to come.

Alecia | 28 Sep 2003
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Hmm…wouldn’t the boyfriend be a bit miffed when he comes over and his artwork isn’t on the walls anymore? “Sorry, sweetie, it’s in storage!”

Chris | 28 Sep 2003
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Of course the real triumph will be when this doesn’t stand out at all. When inclusive advertising is so commonplace that we don’t notice either the absence or prescence.

Nichole | 30 Sep 2003
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I just saw that for the first time yesterday as well, and was struck by the exact same thought.

dahl | 30 Sep 2003
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Have you seen the ads on Bravo for Orbitz “gay travel”?

http://www.orbitz.com/gaytravel/

I kid you not.

Mike | 1 Oct 2003
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There’s even a link to the actual TV ad on the bottom left corner of the site.

Mike | 1 Oct 2003
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subtlety is sometimes more effective
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